Amongst all Health & Wellness shops tracked, 1st Phorm Athletics is in the 48th percentile for Average Price of Goods Sold and
77th percentile for Median Price of Goods Sold.Price of Goods Sold (POGS) is the average or median price of all units sold during a given week. It is important to note, POGS is not the same as the Average Order Value (AOV), which is the average amount spent per order.